Pipette Baby
Campaign Art Direction for Earth Month and Mother’s Day Campaigns.
Earth Month
I worked with brand Creative Director, Margaret Park, to bring an Earth month campaign to life early in her time at the brand. The brief centered around showcasing Pipette’s all-natural, baby-safe ingredients. We aligned on an Earthy, plant-focused approach to the art direction for product and on model photography.
Mother’s Day
The tone of this campaign was more subtle, tranquil, and sophisticated. We crafted this visual direction in an effort to center moms on mother’s day, which felt especially important for a brand that is primarily crafted with kids and babies in mind.
Team
On-Set Art Direction: Leonie Cicirello
Creative Direction: Margaret Park
Photographer: Kat Borchart (Earth Month), Alice Gao (Mother’s Day)
