Credo Beauty:
Sustainability Campaign
From worked with the creative team at Credo Beauty to strategize and art direct the social posts for their Spring ‘23 Sustainability Campaign.
These are just a few of the storytelling moments we helped bring to life during the campaign to pair with existing still imagery. (below)
We created a number of reels for this campaign. Since we were tasked with telling this story with a small amount of owned imagery, we sourced stock footage that aligned with the campaign messaging and overall brand feel.
One of the goals of this campaign was to highlight Credo’s sustainability-focused ethos. We made it a priority to share content that aided in educating followers on brand sustainability wins, sustainable packaging alternatives, and other consumer considerations for beauty packaging.
Creative Direction: Marney Kerr
Additional Art Direction: Marcella Denigris
Editorial Support": Taylor DeDiego